Nike Air Max97

A projection mapping installation for an exclusive launch event of Nike’s Air Max97

Client | Nike
Agency | Limitless Creative Co.

Art Director | Judy K Suh
Technical Director | Vincent Naples
Technical Assistant | Reese Murdock

When Nike released its Air Max 97, their event agency Limitless Creative reached out to me to create a projection-mapping display for an exclusive launch event. At a 4-day turnaround, no less.

The art direction I pushed for was to use the brand art created by Nike’s team as the source and integrate store display and other objects to enhance this world.